Mr Viral
The Savage X Fenty holiday campaign is a family affair.
The lingerie and loungewear brand introduced its winter weather arrivals with founder Rihanna and her two sons, RZA and Riot. The cheerful photo gives consumers a look at the Forever Savage Hooded Onesie, available in children’s and adult sizes for parents, babies, toddlers, and big kids.
Mother Rihanna wears the cozy fit in the Navy Blue/Sage Day Green Holly Daze Print, with RZA wearing the Forever Savage Hooded Toddler Onesie, and Riot wearing the baby Onesie in the same color and pattern. A$AP Rocky, Bad Gal Riri’s romantic partner and father of the two boys, has previous Savage X campaigns alongside RZA.
Recently, Savage X Fenty released a collaborative collection with Diesel, including lingerie, men’s and women’s underwear, and sleepwear with bustiers, string bikinis, thigh-high stockings, teddies, underwear, bras, briefs, tanks, and shorts.
The Forever Savage Hooded Onesie matching pajamas are now available for purchase on the official website, with prices ranging from $49.95 – $94.95. Savage X Fenty is set to release its full Holiday Collection — including sleepwear, intimates, loungewear, and more, — starting November 1st.
Take a look below at the holiday-ready sleepwear.
